Rock Darlington

Chillboards from Coors Light were billboards installed on Miami rooftops to lower the building temperature.

Ads that no one can see, but everyone can feel.

In Miami, there have been more 90-degree days than ever before.

Each roof was painted with a different message to raise awareness of the benefits of these reflective roofs – including reducing the need for AC & lowering cooling costs. More than 36,000 sq.ft. of roofs were painted helping cool down 96 apartments.

Credits

Production Company: HeLo

Director: Set Free Richardson

Edit Company: Whitehouse

Editor: Brian May

When Netflix and Doritos set out to merge the gritty stakes of Squid Game with Dinamita’s fiery intensity, they weren’t looking for a campaign — they wanted a spectacle. The Dinamita Challenge delivered a high-stakes, edge-of-your-seat experience where tension met heat, and every decision carried weight. A suitcase filled with money — and dinamita — was on the line.

Credits

Production Company: Tool of NA

Director: Ben Tricklebank

Edit Company: Therapy Studios

Editor: Doobie White

Agency: Goodby, Silverstein & Partners

Producer: Anna Lindsay

Executive Producer: Danielle Riccardi

Amidst a national chicken wing shortage and skyrocketing chicken wing costs, Wingstop asked Leo Burnett how to switch gears and push people to eat more thighs, so we created Thighstop.

Rick Ross helped us launch Thighstop and all of our comms had to quickly be updated from Wingstop to Thighstop.

The campaign was featured on every major network and late night show.

Production Credits:

• Laurie Gustafson, Sr. Producer

• Tara Wert, Sr. Producer

• Adriana Loyaza, Producer

• Production Companies: Cliqua - Somesuch, Darren Weninger - MK Films

• Post: The Den, Harbor Films

Rather than spending time stressed in the kitchen, we created The Holiday Apron, a first-of-its kind wearable and technological marvel, loaded with intelligent features. It is meant to remind us all that we shouldn't focus on the stresses around making food, but on food's power to connect us and help today's holidays create tomorrow's memories.

DDB Production Credits:

Teri Altman, Head of Production

Elizabeth Stebner, Sr. Producer

Deirdre O’Sullivan, Sr. Producer

Christine Lane, Director of Innovation & Experience

Apron Fabrication & Tech:

Smooth Technology, Dave Sheinkopf & Dylan Fashbaugh

Apron Design:

Diego Montoya & Ricky Reynoso

Film:

Taste, Thomas Schauer - Director

Uppercut, George Dodsworth - Editor

Sonic Union, Michael Marinelli - Mixer

Feeding America realized that people have misconceptions about what hunger looks like. Hunger can look like anyone, the next door neighbor, your friend at school, people you pass by every day.

To show this, we created a lifelike representation of hunger by creating an entirely new face using artificial intelligence.

Using images of 1,000 real people dealing with hunger and USDA report on people struggling with hunger, we used a GAN network to learn and create an entirely new face based on our data.

We then set out to create a film to bring this AI face to life. By our AI generated face encompassing some of the stories from the 40 million people dealing with hunger, we told those stories through the lens of the face created by Artificial Intelligence.

To learn more, visit iamhungerinamerica.org

Credits:

Director: Nic Yiallouris

Production: The Mill+

Editor: Charlotte Carr

Post-Production: The Mill

Music: Supercharango

Audio: Another Country

Website: Superhero Cheesecake

60% of NBA players are broke within 3 years of retiring. iShares enlisted 5 NBA rookies to take a pledge to play for the long game by using their sponsorship money towards investing in ETFs.

We created an Anthem spot and other social assets for this campaign.

Director - Hoffman Brothers: Mark Hoffman

Editors - Whitehouse: Adam Marshall, Ally Gondeck, Lizzy Graham

Color - Company 3: Matthieu Toullet

Mix - DDB Studios: David Axelbaum

Tuesday is quite possibly the most predictable day of the week. To break up the monotony of Tuesday, Marshalls launched the first ever live sweepstakes. Every Tuesday for seven weeks, Marshalls broadcast a surprising stunt live on Facebook. Everyone who engaged during the live broadcast would be entered into winning the grand prize for that week.

Credits:

Director: Alex Fendrich

Production: Capgun Collective

To show our extreme dedication to cheese maturation, we showed viewers exactly what it took for our cheese to mature.  To do this we launched a Facebook live event. Not 24 hours, not 48 or 72 hours, but 1,350 hours straight.

In collaboration with Funny or Die, it is currently the longest branded Facebook live event, ever. 57 straight days of live streaming, starring our cast of maturation experts, who would come in each day and teach the cheese about subjects it needed to know to mature. Like philosophy, reading it War and Peace from start to finish or giving cheese, "The Talk" about where baby cheeses come from.

All of this tied to one lucky person who would win 5 million Cheez-it crackers (paid in form of a $50,000 check) if they were present when the cheese matured.

Credits:

Production: Funny or Die

We produced the first ever live streaming assembly using Google+ Hangouts. Instead of the normal 10 people who joined a hangout, we invited hundreds of schools to join in the conversation, making it the Biggest. Assembly. Ever.

The event was shot live in California and broadcast on Meanstinks.com. Eight other host schools joined us and were featured in the hangout. Hundreds of other schools tuned in and watched.

Awards: 
2014 Cannes Festival – Cyber – Silver
2014 American Advertising Awards (National) – Silver
2014 American Advertising Awards (Chicago) – Bronze: P&G Secret – Biggest Assembly Ever (Category: Consumer Engagement)
2015 Communication Arts – Interactive Annual (Category: Social)

For college football season, we created a new pool of Mayhem work. I produced all content for TV and social to run during the college football season. 

Credits:

Director: Adam Hashemi

Production: Reset

Editor: Carlos Lowenstein

Post-Production: Whitehouse Post

VFX/Finishing: Framestore

Audio: Another Country

53rd launched the #HOWIFIGHT campaign for their partnership with SU2C. For every user of the hashtag, 53rd donated $1 to SU2C. This website was created to showcase all the amazing ways people fight cancer.

Awards: 
2015 FWA Mobile SOTD
2015 Awwwards SOTD

During the college football season, Allstate pitted rivals against each other in a twitter battle in a tweet off. It culminated at the end of the season in the SEC Championship game.  With the help of two large conveyor belts and a 15-ton industrial shredder, Mayhem let fans use their tweets to crush their rivals tailgate party in real-time, during their tailgate party before the game.

For college football season, we created a new pool of Mayhem work. I produced all content for TV and social to run during the college football season. 

To promote their faster mobile app, 53rd created a web-based mobile game that tested your texting skills against yourself or against your friends. 

Each sentence was accompanied by one of 30 separate animations we produced. 

The game included three separate modes for different engagement levels. Single player to test your skills against all other players, TXT Battle which you could challenge anyone of your Facebook friends to a H2H matchup or Live Duel to compete against other players playing on the site in real-time.

Awards: 
2016 FWA Mobile SOTD

Intel launched their new in-store experience in 50 Best Buy stores nationwide to showcase Intel’s technology. I helped produce the augmented reality experience called Mars Escape, where we blended an augmented reality game with a physical Mars mountain structure that was installed in all the stores. Object was to choose a rover and collect enough power pods to blast off and escape from impending asteroid.